Showing posts with label fruit. Show all posts
Showing posts with label fruit. Show all posts

Saturday, March 8, 2008

Fruity water

During an "elite" branding brainstorm meeting at The Bank a few years ago, an SVP (Susan Song, I believe) in branding said how much she loved Glaceau's Vitamin Water.

"I know that it's completely branding, but in the afternoon I need my <>, and after a run I need my <>. It's ridiculous, but also, very successful marketing."

"That," I sniffed on the inside, "is loathesome and a waste of money."

I love the scrimmy scrim scrim

Fast forward a few years, and this past January during my week-long stay at The Standard in Miami I grabbed a Vitamin Water after sweating it out on their hot Turkish stone-thing. I don't know if it was the happy chemicals already coursing through my veins from taking advantage of all their spa accoutrements, but boy that thing tasted good.

I'm now an addict. I tried SoBe's Life Water, but it tastes artificial. I tried Gatorade's Propel, and I have to say I like that one too.

But this could get expensive, so I'm experimenting with infusing water with fruits to get a similar taste. Right now I've got a bag of frozen strawberries thawing in a pitcher of water. Now sure how it'll taste. TBD!

---o